***2022 Texas Creative Critique Best In Show***
' keep the scary out '
[ KNOCK KNOCK, WHO'S THERE ? ] There’s nothing scarier than not knowing what’s going on outside your own home. Ring is working to keep you and your neighborhood safe by protecting you from all the scary that could happen, FICTIONAL OR NON.
Ring WILL INTRODUCE this campaign IN OCTOBER DURING HALLOWEEN FESTIVITIES by featuring a series of 'short films' reIMAGINING iconic scary movies being derailed by Ring.
Ring will generate buzz by debuting its 'short films' IN REPLACE OF ITS CORRESPONDING FULL-LENGTH VERSIONs at screamfest, the largest horror film festival in the u.s., leaving attendees with ring top of mind.
THE THREE HORROR FILMS RING WILL RECREATE ARE SCREAM, CHUCKY, AND THE SHINING.
they will be REIMAGINED BY RING AS THREE SHORT FILMS TITLED 'What are you wearing billy?' as 'Scream' (1996), 'NOT TODAY' AS 'WANNA PLAY?' (1988), and 'here's johnny' as 'the shining' (1980).
THE SPOOFED MOVIE POSTER PRINTS BELOW WILL BE PLACED AROUND LOS ANGELES IN THE WEEKS UPCOMING THE FESTIVAL DEBUT TO GENERATE ANTICIPATION, EVEN going as far as LISTING THEIR RUNNING TIME AS OH 1M.
We even shot, directed, and edited 'not today' for your viewing pleasure!
[ We’ve caught them... So where are they now ? ] RING WILL THEN CREATE SOCIAL MEDIA TRACTION BY POSTING 'WHERE ARE THEY NOW?' TIK TOKS AND TWEETING OUT SPOOFED MUG SHOTS, LETTING USERS KNOW RING WILL KEEP THEM SAFE, SO SAFE IN FACT, THAT EVEN GHOSTFACE CAN'T GET THEM.
