' THE CLEANEST LITTLE SECRET '
While Old Spice products were originally designed for the men in your life, it is evident that these products are loved [ and used ] by everyone. With a wide range of fragrances and long-lasting scents, it’s not our fault that everyone with a nose is attached. ​​​​​​​
[ It’s time the world knows the truth: women are using Old Spice TOO. No Shame. ]
ART DIRECTION: ELISA GOMEZ and COPYWRITER: ABIGAIL ADAMS
OLD SPICE WILL DISPENSE TRAVEL-SIZE SAMPLE PRODUCTS IN PARTICIPATING WOMEN'S RESTROOMS NATIONWIDE.
OLD SPICE WILL RELEASE 'DEODORANT KOOZIES' TO CONCEAL THE FACT WE WOMEN ARE USING A TRADITIONAL MEN'S DEODORANT, PLAYING INTO THE SECRETIVE DEMEANOR OF THE CAMPAIGN. WE WILL ATTACH THE KOOZIES TO THE DEODORANTS IN-STORE.

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