' we're not chicken '
NUGGS ARE VEGAN-FRIENDLY CHICKEN NUGGETS ENGINEERED WITH THE WORLD'S MOST ADVANCED SIMULATION NUGGET TECHNOLOGY. Nuggs are 100% not chicken. Meaning not only are they crispy, tasty, and plant-based but they are not afraid to be bold, daring, and adventurous. NUGGS urges you to give in to your curiosity, take a leap of faith, and dive right in. 
COPYWRITER: ELISA GOMEZ and ART DIRECTOR: DALENA LE [MOST TALENTED AD, GO CHECK OUT HER WORK]
[Live-Action version of our campaign ]
FIRST NUGG ON MARS
NUGGS WILL partner with NASA to allow NUGGS to do the most daredevil thing a nugget can do: become the first-ever plant-based nugget on Mars. WE WILL HAVE AN INSTAGRAM KICKOFF WHERE FOLLOWERS SUBMIT PHOTOS OF THEIR MOST DAREDEVIL EXPERIENCES THROUGH OUR CAMPAIGN'S #NOTCHICKEN IN ORDER TO get a chance to have ONE OF OUR NUGGS BEING SENT inTO SPACE NAMED AFTER THEM. NEARING THE TAKEOFF OF THE NUGGS SPACECRAFT, WE WILL ALSO HAVE A NUGGS LIVESTREAM COUNTDOWN THAT SHOWS THE NUGGS PREPARING FOR THEIR EXPEDITION.​​​​​​​
NUGGS WIPEOUT
NUGGS IS CREATING A POP-UP OBSTACLE COURSE EXPERIENCE SO THAT VISITORS CAN DEMONSTRATE THAT THEY’RE NOT CHICKEN EITHER.
[ ANIMATED VERSION of our campaign ]

EXPERIENTIAL
A partnership with NASA to allow NUGGS to do the most daredevil thing a nugget can do: become the first-ever plant-based nugget on Mars.
PHASE ONE:
RELEASE OF THE EVENT POSTER FOR NUGGS' EXPEDITION TO MARS.
PHASE TWO:
INSTAGRAM KICKOFF WHERE FOLLOWERS SUBMIT PHOTOS OF THEIR MOST DAREDEVIL EXPERIENCES THROUGH OUR CAMPAIGN'S #NOTCHICKEN IN ORDER TO get a chance to have ONE OF OUR NUGGS BEING SENT inTO SPACE NAMED AFTER THEM. NEARING THE TAKEOFF OF THE NUGGS SPACECRAFT, WE WILL ALSO HAVE A NUGGS COUNTDOWN THAT SHOWS THE NUGGS PREPARING FOR THEIR EXPEDITION.
PHASE THREE:
LIVESTREAM THE TAKEOFF OF THE FIRST-EVER CREW OF VEGAN NUGGETS BEING SENT INTO SPACE.
PREROLL

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