' take it to the ring '
Have YOU EVER BEEN TO HOUSTON? I WAS THERE FOR THE WEEKEND NOT TOO LONG AGO AND YOU KNOW HOW MANY FIGHTS I SAW JUST CASUALLY ON THE STREET? THREE. THREE IN TWO DAYS.
People squaring up to take each other down will never stop, AND The ending of a fight could RESULT in victory or the hospital, or both. Let’s pad fighting and give it some rules AND MOST IMPORTANTLY, GET IT OFF THE STREETS!
[ SOMETIMES WE FORGET ABOUT THE REPERCUSSIONS OF A FIGHT IN THE HEAT OF THE MOMENT. EVERLAST IS HERE TO REMIND YOU; anger is temporary, your assault charge is forever. ]
ART DIRECTION: ELISA GOMEZ and COPYWRITER: FRANCES MANROE
safety should be a top priority when it comes to music festivals. as a 5'6, 105-pound girl, attending male-dominant concerts is quite possibly one of the most nerve-wracking things in the world. Many injuries come out of events like these.
TO REMEDY THIS, everlast proposes the use of 'crowd refs.'
EVERLAST will provide security REFEREES to attend participating music festivals and concerts and place these referees amongst the crowds, [ unlike normal security who patrols on the outskirts ], during the concerts to prevent fights in-crowd, EVEN ENCOURAGING THEM TO PUT ON GLOVES RATHER THAN FIST-FIGHT, and stop moshpits from going wrong, keeping everyone who is attending safe.
WHERE DO PEOPLE GET IN FIGHTS THE MOST?
YOU GUESSED IT. AT BARS.
Everlast PROPOSES plaCING a professional boxing ring, gloves, AND REFS included, outside of bars, [MAYBE EVEN college campuses and sporting events] TO encourage those who get into a brawl to take it to the ring, not to the ground.